Greeny Fashion Blog: Jun 21, 2009

Sunday, June 21, 2009

ATHLETIC FEATS SOAR IN SPORTY FASHION

The Beijing Olympics is one event last year that everyone, in some way, has c

reatively identified with. The euphoria of Olympic victories has not only slithered into the pounding heartbeats of athletes and coaches but has also crept into the steady admiration of fans, supporters, enthusiasts and viewers worldwide. The large-scale sporting event brought out drawn awareness in people not normally predisposed to national pride and levels of sporting interest. The reality is that Olympic fever has the convention of creeping up in high-spot corners and one such bend is the fashion world.

The 2008 Olympics presented the best occasion for perception and discernment. The partnership between fashion and sports, with joint ventures between athletes and labels other than Nike, Adidas, Converse, Puma, Asics, Reebok, Speedo, Diadora, Umbro, Fi

la, Spandex, and New Balance is old tangle. Fashion has the choice of creativity, while sportswear has the knowledge of the best fabrics for functionality. The outcome is greater sports responsiveness and involvement, more creative expression and fervor, quality training accessories and materials, enhanced pride and glory in achievements, as well as greater opportunities for business and employment. It has become a global mission for sports and fashion to come together to do something virtuous, despite the grim politics surrounding the games.

Beijing Olympics illustrated the extent of these two worlds’ commingling in a number of guises, demonstrating how far-reaching their mutual influence really is. From high fashion to the mainstream, fashion and sports have so much in common than you might guess. The bond between contemporary fashion and global sportswear brands have been motivated by street style to international events. The link between fashion and sport is undeniable, even the fashion heavyweights such as Ralph Lauren, Polo, Lacoste, and Fred Perry have history in sporting activities of various types. If you think fashion and sport a

re unlikely teammates, Beijing Olympics Opening doubled as the sportiest catwalk on earth. In appealing to a huge, new audience, a sports brand’s own label would reap the rewards. The link is even more noticeable in the street fashion scene with dominant sport's companies like Adidas and Nike pretty much owning the game with vintage re-releases and limited editions.

There’s no justification for poor shapes and bad colors, they don’t make you perform better nor help you set new records. Designing sportswear recognizes no compromise; it should keep pushing till it reaches the ultimate – in resemblance of Olympic athletes. What the athletes wear may not be reasonably important as how speedy they will sprint, but, with an record worldwide audience of more than four billion viewers, that’s a massive amount of brand publicity. Today, fashion needs sport and sport needs fashion. In an increasingly casual world, how many people wear couture? But the sportswear giants now face the opposite challenge: over-distribution has threatened to make their outfits too ubiquitous – thus their need for introducing style savvy. When you’re working out, you don’t have to look like rubbish. Fashion keeps the true sports performance there and complements its needs.

Sportswear today emanates from such fashion sense. Women athletes and delegates at the Beijing Olympics generally showed national pride in the modern or unique print. American Olympic team looked sporty and sophisticated, the image that they would like to voice out. Canada flashed modern sensuality. It’s true that Summer Olympics are all about running harder, jumping higher and swimming faster, but looking better matters too. The business goal is making sportswear fashionable as well as performance-friendly. Athleticism is not the solo performer at the Olympics. Outstanding personal, national and international qualities were carried on display from the bleachers to TV screens and newsprints around the world. Fashio

n in Sports kicks off the intricacies in human achievements into a more real, expressive and gainful level.

While reading this article, you should either be head-to-toe in designer outfit and a pair of wingtips or certainly you're wearing some kind of sportswear, unless of course, you're reading this article in infant wardrobe. The slideshow below gives you a glimpse of the extent of sporty fashion displayed at the 2008 Olympics:

Fashion And The Olympics

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Olympics Cheerleaders - Day 1 in Beijing

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