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Tuesday, July 21, 2009

Brand Names Convey Exceptional Brain Hum

In sports, fashion, food and equipments, brand names have a unique impact on our brains. Recent studies imply that brand names engage the "emotional", right-hand side of the brain more than other words. And they are more easily recognized when they are in bold capital letters.

It’s a surprise to discover that the rules that apply to word recognition in general do not necessarily apply here. This intrigue supports the intuitive belief that brands are a special class of word - they are like a poem all in one word in their ability to evoke and express ideas.

Unique fonts
Our brains do not process all types of words in the same way. Brand names are unlike any other class of word because they are consistently represented in the same way, with unique fonts, cases and colors. And unlike proper names, they usually apply to a group of objects. Most people know of only one "Taj Mahal", for instance, but "Sony" conjures up everything from TVs to computers and cameras.

Brand power
A study made on students reveals that students recognized the common nouns most quickly and accurately, followed by the brand names, then non-words. Whether common nouns were in capitals or lower case made no difference. But the students recognized brand names more accurately when they were in capital letters, something that advertisers will be keen to know. Also, common names were most easily recognized in the right visual field - which connects most strongly to the left side of the brain. But this effect was less strong for the brand names, suggesting the right side of the brain plays a bigger role in identifying brand names. A brand's power is that it conjures up a whole range of associations and ideas, which are primarily emotional.

However, people recognize personal proper names more quickly and accurately than brand names, leaving brand names in a class all of their own. But how could our brains have evolved processing circuits for brands, which are such a recent invention? Well, they did not. The fact that we can read at all suggests that new language features simply recruit existing brain machinery. While brands are a recent linguistic development, so is reading from an evolutionary perspective.

Sponsor Brands :
Mizuno,
Calvin Klein, Nike, Moschino, Adidas, Puma, Converse, Dickies, Skecher, DKNY, Emerica, Kayland, Miss Sixty, Umi Kids, Tommy, Wee Box, Onex, Olukai, FlyFlot, Fratelli, Gravati, Daniel Green, Jumping Jack, Yellow Box, Nine West, Tatami, Coclico, , Via Spiga, Naturalizer, Ecco Golf

DON'T FAIL TO SEE:

Naked Pinay Views, Friendly Remarks , Money Talks , Marc Nand's Blog , Nodding Nanding's Journal, Amusing Disclosure , Cyber Tweaks , PC Operatis , Bytamin I , Cool Gizmodgets , Online Shopster


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Sunday, July 5, 2009

Michael Jackson - as a Fashion Icon

Being the finest musical legend of the modern era, Michael Jackson was a fashion icon. The glove, that infamous red jacket, the military jackets and face masks would become his trademarks. But, like no other celebrity, Jackson transcended the ordinary with his amazing ability to turn fantasy into fashion. With one wave of a sequined-gloved hand, he had the entire world scampering to look like him. Nothing about his style was realistic, but that didn’t prevent hundreds of thousands of fans - men, women, gays, children - from going about their daily lives wearing one glove.

Though in recent years the King of Pop was criticized f
or his eccentric style, particularly his courthouse pajamas and armbands, Jackson was a gracious entertainer who understood fashion and had the body of a runway model. His was long, lean and built for fashion. People called him anorexic and frail, and he was incredibly thin, but he had a model’s body, like a dancer even. So lean and muscular. It’s rare to see someone in their 40s look like that. For shooting fashion, he was just right.

He also had dedicated sense of fashion, preferring pieces with defined shoulders and waists and clean lines. He fit a European size 38 regular with ease. And he loved diamonds and pieces that sparkled. He definitely had a distinctive sense of style and understood the stage because he always had statement pieces that resonated across an audience of hundreds of thousands of people.

As he moonwalked into greater popularity wearing black loafers, he also made it cool to wear red-leather zipper jackets, Jheri curls, aviator sunglasses and military-style outfits. And he rubbed shoulders with fashion’s best, from supermodel Iman, who was featured in his video for Remember the Time, to his recent partnership with Swarovski, which was set to dazzle the costumes for Jackson’s comeback tour in London next month with some 300,000 crystals.

To coincide with the 25th anniversary of “Thriller”, Michael Jackson posed for L’Uomo Vogue’s October 2007 issue. It was his first magazine cover in more than 10 years. Michael was offered 300 looks from 62 designers around the world and in the photos; he wears an assortment of Roberto Cavalli, Dior Homme, Prada, Burberry and more. The shoot took place over 12 hours on September 15th, 2007. Michael was photographed by Bruce Weber while the music from Michael’s “Thriller” album played. The magazine shoot is reportedly part of a deal struck between Michael Jackson and Roberto Cavalli. According to said deal, Michael would do the photo shoot for Cavalli and in return, Cavalli would create clothing for Michael for his new look supporting the new album release. The shoot featured in a 20 page spread in L’Uomo Vogue, which hit newsstands in Italy on October 3rd. The photos that made the spread are a combination of art and fashion shots in black and white.

In celebration of the 25th anniversary of “Thriller”, Michael Jackson appeared in Ebony’s December 2007 Special Collector’s Edition, in a photo shoot and his first US interview in a decade. The photo shoot, which was 8 months in the making, took place at the Brooklyn Museum on the 24th of September. Michael posed and danced to the music of Thriller” in 5 different looks from designers Roberto Cavalli, Valentino, Hugo Boss and more. Michael was also offered $2 million of diamond jewellery and brooches for the shoot.

The King of Pop spoke about the 25th anniversary of the best selling album of all time, Thriller. He also spoke about his kids, God, creativity, and of course music. Persons present at the shoot reportedly said the mega-star was very “sweet” and asked various questions about the lives of crew members on set. “He did go on and on about kids though, saying how much he loved them,” according to a reporter.

Michael Jackson also covered an issue of JET magazine which was a special collector's edition featuring exclusive photos of The Jackson Five and from the Thriller 25th anniversary celebration and interviews.

Michael Jackson – His music lives with us. We can’t forget his person. We’ll always remember his fashion. May he rest in style

Related Sites :
Mizuno,
Calvin Klein, Nike, Moschino, Adidas, Puma, Converse, Dickies, Skecher, DKNY, Emerica, Kayland, Miss Sixty, Umi Kids, Tommy, Wee Box, Onex, Olukai, FlyFlot, Fratelli, Gravati, Daniel Green, Jumping Jack, Yellow Box, Nine West, Tatami, Coclico, , Via Spiga, Naturalizer, Ecco Golf

DON'T FAIL TO SEE:

Naked Pinay Views, Friendly Remarks , Money Talks , Marc Nand's Blog , Nodding Nanding's Journal, Amusing Disclosure , Cyber Tweaks , PC Operatis , Bytamin I , Cool Gizmodgets , Online Shopster


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