Brand Names Convey Exceptional Brain Hum

In sports, fashion, food and equipments, brand names have a unique impact on our brains. Recent studies imply that brand names engage the "emotional", right-hand side of the brain more than other words. And they are more easily recognized when they are in bold capital letters.

It’s a surprise to discover that the rules that apply to word recognition in general do not necessarily apply here. This intrigue supports the intuitive belief that brands are a special class of word - they are like a poem all in one word in their ability to evoke and express ideas.

Unique fonts
Our brains do not process all types of words in the same way. Brand names are unlike any other class of word because they are consistently represented in the same way, with unique fonts, cases and colors. And unlike proper names, they usually apply to a group of objects. Most people know of only one "Taj Mahal", for instance, but "Sony" conjures up everything from TVs to computers and cameras.

Brand power
A study made on students reveals that students recognized the common nouns most quickly and accurately, followed by the brand names, then non-words. Whether common nouns were in capitals or lower case made no difference. But the students recognized brand names more accurately when they were in capital letters, something that advertisers will be keen to know. Also, common names were most easily recognized in the right visual field - which connects most strongly to the left side of the brain. But this effect was less strong for the brand names, suggesting the right side of the brain plays a bigger role in identifying brand names. A brand's power is that it conjures up a whole range of associations and ideas, which are primarily emotional.

However, people recognize personal proper names more quickly and accurately than brand names, leaving brand names in a class all of their own. But how could our brains have evolved processing circuits for brands, which are such a recent invention? Well, they did not. The fact that we can read at all suggests that new language features simply recruit existing brain machinery. While brands are a recent linguistic development, so is reading from an evolutionary perspective.

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Michael Jackson - as a Fashion Icon

Being the finest musical legend of the modern era, Michael Jackson was a fashion icon. The glove, that infamous red jacket, the military jackets and face masks would become his trademarks. But, like no other celebrity, Jackson transcended the ordinary with his amazing ability to turn fantasy into fashion. With one wave of a sequined-gloved hand, he had the entire world scampering to look like him. Nothing about his style was realistic, but that didn’t prevent hundreds of thousands of fans - men, women, gays, children - from going about their daily lives wearing one glove.

Though in recent years the King of Pop was criticized for his eccentric style, particularly his courthouse pajamas and armbands, Jackson was a gracious entertainer who understood fashion and had the body of a runway model. His was long, lean and built for fashion. People called him anorexic and frail, and he was incredibly thin, but he had a model’s body, like a dancer even. So lean and muscular. It’s rare to see someone in their 40s look like that. For shooting fashion, he was just right.

He also had dedicated sense of fashion, preferring pieces with defined shoulders and waists and clean lines. He fit a European size 38 regular with ease. And he loved diamonds and pieces that sparkled. He definitely had a distinctive sense of style and understood the stage because he always had statement pieces that resonated across an audience of hundreds of thousands of people.

As he moonwalked into greater popularity wearing black loafers, he also made it cool to wear red-leather zipper jackets, Jheri curls, aviator sunglasses and military-style outfits. And he rubbed shoulders with fashion’s best, from supermodel Iman, who was featured in his video for Remember the Time, to his recent partnership with Swarovski, which was set to dazzle the costumes for Jackson’s comeback tour in London next month with some 300,000 crystals.

To coincide with the 25th anniversary of “Thriller”, Michael Jackson posed for L’Uomo Vogue’s October 2007 issue. It was his first magazine cover in more than 10 years. Michael was offered 300 looks from 62 designers around the world and in the photos; he wears an assortment of Roberto Cavalli, Dior Homme, Prada, Burberry and more. The shoot took place over 12 hours on September 15th, 2007. Michael was photographed by Bruce Weber while the music from Michael’s “Thriller” album played. The magazine shoot is reportedly part of a deal struck between Michael Jackson and Roberto Cavalli. According to said deal, Michael would do the photo shoot for Cavalli and in return, Cavalli would create clothing for Michael for his new look supporting the new album release. The shoot featured in a 20 page spread in L’Uomo Vogue, which hit newsstands in Italy on October 3rd. The photos that made the spread are a combination of art and fashion shots in black and white.

In celebration of the 25th anniversary of “Thriller”, Michael Jackson appeared in Ebony’s December 2007 Special Collector’s Edition, in a photo shoot and his first US interview in a decade. The photo shoot, which was 8 months in the making, took place at the Brooklyn Museum on the 24th of September. Michael posed and danced to the music of “Thriller” in 5 different looks from designers Roberto Cavalli, Valentino, Hugo Boss and more. Michael was also offered $2 million of diamond jewellery and brooches for the shoot.

The King of Pop spoke about the 25th anniversary of the best selling album of all time, Thriller. He also spoke about his kids, God, creativity, and of course music. Persons present at the shoot reportedly said the mega-star was very “sweet” and asked various questions about the lives of crew members on set. “He did go on and on about kids though, saying how much he loved them,” according to a reporter.

Michael Jackson also covered an issue of JET magazine which was a special collector's edition featuring exclusive photos of The Jackson Five and from the Thriller 25th anniversary celebration and interviews.

Michael Jackson – His music lives with us. We can’t forget his person. We’ll always remember his fashion. May he rest in style

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FASHION SETS YOUR SOCIAL TENDENCIES

Fashion is a profound and critical part of the man’s social life, and is made up of the same ambivalent mixture of irresistible urges and inevitable taboos. It is so close in revealing a person's inner feelings. Well, everybody seems to hate to lay claim to vanity so people tend to push that away; but it's really too close to the quick of the soul. The following paragraphs tackle what seem to be the socio-philosophical aspects of getting into the fashion ramp. From choice of designer clothing to incorporating personal touch on fashion trends, the intricate socio-historical threads that interlace our sense of fashion carry our own secular catwalk. The divine vanity lays its threshold to our social sensibilities.

Designer Clothing


Many of us love to wear designer clothing. There is a certain cache to wearing a designer brand. It shows that you have extra money to spend on nice things. It shows that you have good taste, that you know how to find excellent quality and understand the value of designer goods. Some people are so choosy about designer clothing that they only wear designer clothing; they would never consider wearing anything else.

There are some designers that are known for designing for men and others known for designing for women. However, there are some designers that do design for both. This is an ideal situation. If you are part of a couple, chances are you want to wear complimentary clothing.

When you are attending a special event or even something casual, you want to dress in clothing that makes you look attractive standing next to your husband or wife. People may joke a little about people being married starting to look alike, but many husbands and wives truly do love the same designer clothing. Discovering great clothing designers is a wonderful resource that you can both use for so many purposes.

Tommy Hilfiger is a well-known American designer that has created clothing for men, women and teens. His clothing always looks sporty but so stylish. Many Hip Hop musicians fell in love with Tommy Hilfiger’s fashions and they became even more popular. Hilfiger’s collection is ideal for the active man or woman that is involved in sports or everyday activities. Attractive, colorful and casual clothing that simply doesn’t look dressed down is what Tommy Hilfiger is known for.

Zara is a popular designer clothing brand that originates from Spain. Zara has men’s, women’s and children’s clothing. They also have shoes. Zara is known for creating classic styles that have a very modern look. Both bright and neutral colors can be found with great confidence in the Zara collections. Their children’s clothing is quite charming.

Perry Ellis is another designer that also designs for men and women. His collection is more for men than for women. With both casual and dressy looks available for men: a man can easily go from the office to a tennis match or golf event and then out to dinner wearing Perry Ellis clothing. There are selections available for women as well. Ellis is known for somewhat “preppy” and classic looks in both bright and neutral colors. Though Ellis’ designs do not look old fashioned, they are very much with the times. These are ideal for professionals of many levels.

Ralph Lauren also designs for men, women and children. Lauren even has a home collection, ideal to create a beautiful home designed in the Ralph Lauren tradition. Ralph Lauren’s classic and also contemporary style is timeless with great taste. Each new collection offers great vibrant colors and attractive but subtle looking logos that show the distinctive Ralph Lauren brand. As many people that wear designer clothing are quite pleased to wear a logo or brand design that distinguishes that shirt or pair of pants from an everyday generic brand. Lauren’s popularity seems to grow year by year.

Designer clothing simply seems to look better, last longer and make us stand out from the crowd. Wearing designer clothing is not just a status symbol; it is a professional and personal necessity!

Fashion Trends

Fashion trends come and go, but a good fashion sense stays with you forever. Different people have different tastes in fashion, and while you may not always agree with them, they own up to their fashion sense with confidence. This is what makes a big difference between a fashion sense and fashion trend.

Fashion trends dictate that we wear whatever is in season otherwise we could be rudely stared at or whispered about in public, or worse, we can be cited as examples of what a fashion faux pas is. While to some extent we are compelled to follow the norms in fashion, it doesn’t necessarily follow that we lose our own sense of style in the process.

Celebrities for instance, know that they are being judged by more than half the world’s population by what they wear on what occasion, and for this reason alone, they turn to famous designers to dress them up in the latest threads in fashion. However, you will also notice that most of them incorporate their own sense of style into these fashion trends, and they are quite successful at it, too.

Nevertheless, it gives you some sort of security and peace of mind even knowing that what you are wearing is within the agreeable style of fashion for a particular season. Perhaps there is something to be said about the false sense of security that this kind of approval provides.

But on the other hand, it is actually not so much as seeking approval as the current trend really is appealing to the public. After all, fashion trends are there not only to dictate to us what to wear but more so to show us different comfortable styles that we can choose from if we fancy wearing them.

Fashion trends take a lot of factors into consideration such as the weather, season, comfort, and lifestyle. So in reality, fashion trends are there to help people decide which one suits them best and which ones they can go without.

Creating Your Own Style

If you go with the latest trends and use your imagination or creativity to make it your own style, you might find that there’s more to your wardrobe than only one look. You can also incorporate your mood into what you’re going to wear.

You can exude playfulness or show your sexy side on some occasions and then be a little conservative on other days. Remember that fashion trends are more of guidelines on what you can wear for whatever occasion.

For instance, if you’re stumped for ideas on what to wear to a formal event thrown by your company or you don’t know what to wear to a luau, fashion trends can help you solve this mystery. You can even ask fashion gurus who write in fashion magazines about advices on proper attires for every occasion.

After all, you wouldn’t want to be caught dead wearing flip-flops to your cousin’s wedding reception or jeans to a beach party, do you?

Historical Trend Sets

In the course of human development, fashion trends have mutated in line with changing social and economic contexts. Every decade, approaches to dressing have adapted to reflect prevailing political, psychological and environmental conditions, movements and interests. Bemusing styles propagated the process of fashion development, fostering innovation and signaling the disappearance of some design features-only for some to re-emerge centuries later.

As with any aesthetic epoch in history, our current responses to avant-garde styles appearing on the streets, or to fashion-art launched on international catwalks, range from shocked resistance to delighted amazement. However, it is not phenomenal in itself for individual or groups of designers to storm through the boundaries of accepted norms, so establishing iconic identities and labels. Nor is our post-modern enlightenment always entirely new - antecedents for apparel rebellion can be traced back far earlier than we might realize.

According to fashion folklore, a trend of wearing less and less was orchestrated in 18th Century France by Mesdames Racamier and Tallient. One day in 1796, two young women took to the Paris streets in attire that was arresting, so to speak-one in a length of sheer gauze swathed across her body, the other appearing topless. Transparent clothing, worn without underwear and adorned with jewelery across the thighs and breasts, did not last long, though, as the moral authorities of the time apprehended any women who dared to wear such revealing garb.

The nobility of bygone eras also played a part in fashion evolution-such as Lord Raglan's famous sleeve, and the cardigan being named after Lord Cardigan. The Duke of Windsor (King Edward VIII after his abdication) brought his distinctive necktie-knot into common usage, and was known for popularizing turn-ups on trousers. The creasing down the front and back of trousers is credited to royalty. King Edward VII is said to have ignited the practice of unbuttoning the lower portion of a waistcoat, and the emergence of long coats is attributed to King Louis XIII wishing to mask his bandy legs. The naming of fabrics has always been an important element in textile manufacturers' marketing strategy, seeking to capture the sensory appeal created by the textile's color and texture, and to resonate with contemporary lifestyles. Designers working with the new fabrics had to be inspired by such names. In the 18th Century, some odd examples emerged in this context: "Sick Spaniard", "Unhappy Friend", "Poisoned Ape", "Sewerage", "Small-Pox" and "Carmelite's Paunch". In 1961, a fabric dye called "Congealed Blood" became one of the colors most favored by UK fashion designers.

Fashion concepts have often been constructed around weaponry and even used to hide weapons. A South African firm manufactured a brassiere designed to hold a small pistol. In 1959, a British tailor made suits with a "cosh-pocket" for local teenagers to carry a baton on their person. Teenagers in Glasgow during the 1920s and 30s embedded razor blades in the edges of their peaked caps. Men's double-breasted coats, with the left flap buttoned over the right, derive from 18th Century and earlier European styling to accommodate swords, and the buttoning of tunics was implemented to prevent the hilt of the sword from catching on the coat when drawn.

Wearing pants below the hips, exposing the top of the buttocks or underwear, is not unique to contemporary urban style. In 1964, the unzipped-trouser look was introduced in women's clothing: shorts were unzipped in the front to reveal bikini underwear as an erotic teaser. The word "bikini" comes from the Bikini Atoll, the site of a nuclear weapon test-clearly analogous with shock value; it was reasoned that the excitement of the bikini, co-conceived by French engineer Luis Reard and fashion designer Jacques Heim in 1946, would be likened to a nuclear blast. Even the style of the modern bikini is not a modern concept: archaeologists have discovered murals in Sicily depicting women in the years 286-305 wearing items of skimpy clothing that we would currently identify as bikinis.


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LEATHER WALLETS COME IN FASHION

Wallets have emerged from humble handy origin to roll into fashionable accessories of affluent treats. The 80’s draws a handful of brand names which have perpetuated innovative influences for men’s leather trappings, enriching quality standards and puffing preferences and availability. Laying down fresh standards of competition has directed to the materialization of daring new styles for men, giving us better ways to express taste and personality.

Designers like, Simon Carter, Maxwell Scott and Veritas have brought wallets out of the dark and into the light. Vivid colors embossed on their covers and linings with depictions of comic cartoon strips started appearing in the 80’s to challenge the position of more popular accessories like silk ties and cufflinks, but also give more opportunity to compliment. Men’s wallets have recently been elevated to “fashion accessory” status, originally created to perform a specific function, to carry paper money; we’ve just given it a much needed face lift.

Maxwell Scott wallets and bags are constructed using vegetable tanned Italian leather with robust 100% cotton linings; they will endure the rigors of everyday use, while maintaining stylish appearances. Their range of card holders, men’s credit card wallets and coin wallets will make ideal gifts. Each wallet is cut stitched and trimmed by master Italian craftsmen who are well versed in all aspects of skilful leather work. Experience the functional comfort of fine Napa leather wallets. Simon Carter came up with a real winner, the Jeans wallet, made from ultra fine, calf hide, slim and thin, with just enough compartments for cards and cash. It slips nicely into the back pocket of even the tightest jeans with ease and it feels so good in the hand.

SageBrown is a luxurious brand of beautiful leather accessories for ladies and gentlemen. Handmade from the finest leather and materials, SageBrown has become an established brand of elegant, sophisticated and classic designs, synonymous with quality. With an infinite choice of colors and textures, select from a vast range of beautifully designed briefcases, portfolios, wallets, purses, bags, small leather goods and accessories, luxuriously lined in suede. Their own unique collection, under the Veritas brand name is a prestigious range of high quality cufflinks and leather accessories, all beautifully presented in the purple and sky blue box. Veritas also produces bespoke and own label designs for a wide variety of clients. They take original ideas, and through design and prototype stages turn your brief into a unique finished product, exclusively your own, right down to the bespoke packaging in your own corporate colors. It could be as simple as cufflinks which reflect your corporate motif or as complex as a complete collection of leather accessories based on an original theme and color palette.

Patrick Cox wallets are simply an invitation to handle luxury leather everlasting, just a touch each time will satisfy your senses, a good enough excuse to drawing it for any occasion, not to attract comment, just for the sheer pleasure it brings to touch. You can traipse up and down the high street and surf the net but you will be hard pressed to find anything that compares admirably. Patrick Cox shoes have always taken centre stage, now his wallets come out of the dark, against an autumn landscape. The wallet emerged almost immediately after the introduction of paper currency to the West in the 1600s. Prior to the introduction of paper currency, purses (resembling simple drawstring leather pouches) were used for storing coins.

Originally, wallets were made principally of cow or horse leather and incorporated a small purse for printed calling cards. No matter how functional they’ll never achieve the same status as the more decorative men’s fashion accessories, like silk ties, lapel badges and the everlasting silver cufflink. The modern-day bi-fold wallet with multiple "card slots" achieved its consistent average size in the early 50s with the introduction of the first credit cards in 1951. Wallet designs linger unchanged throughout most of the late 20th century, while today’s wallet design has exploded into myriad shapes, designs, and colors from dozens of designers.

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ATHLETIC FEATS SOAR IN SPORTY FASHION

The Beijing Olympics is one event last year that everyone, in some way, has creatively identified with. The euphoria of Olympic victories has not only slithered into the pounding heartbeats of athletes and coaches but has also crept into the steady admiration of fans, supporters, enthusiasts and viewers worldwide. The large-scale sporting event brought out drawn awareness in people not normally predisposed to national pride and levels of sporting interest. The reality is that Olympic fever has the convention of creeping up in high-spot corners and one such bend is the fashion world.

The 2008 Olympics presented the best occasion for perception and discernment. The partnership between fashion and sports, with joint ventures between athletes and labels other than Nike, Adidas, Converse, Puma, Asics, Reebok, Speedo, Diadora, Umbro, Fila, Spandex, and New Balance is old tangle. Fashion has the choice of creativity, while sportswear has the knowledge of the best fabrics for functionality. The outcome is greater sports responsiveness and involvement, more creative expression and fervor, quality training accessories and materials, enhanced pride and glory in achievements, as well as greater opportunities for business and employment. It has become a global mission for sports and fashion to come together to do something virtuous, despite the grim politics surrounding the games.

Beijing Olympics illustrated the extent of these two worlds’ commingling in a number of guises, demonstrating how far-reaching their mutual influence really is. From high fashion to the mainstream, fashion and sports have so much in common than you might guess. The bond between contemporary fashion and global sportswear brands have been motivated by street style to international events. The link between fashion and sport is undeniable, even the fashion heavyweights such as Ralph Lauren, Polo, Lacoste, and Fred Perry have history in sporting activities of various types. If you think fashion and sport are unlikely teammates, Beijing Olympics Opening doubled as the sportiest catwalk on earth. In appealing to a huge, new audience, a sports brand’s own label would reap the rewards. The link is even more noticeable in the street fashion scene with dominant sport's companies like Adidas and Nike pretty much owning the game with vintage re-releases and limited editions.

There’s no justification for poor shapes and bad colors, they don’t make you perform better nor help you set new records. Designing sportswear recognizes no compromise; it should keep pushing till it reaches the ultimate – in resemblance of Olympic athletes. What the athletes wear may not be reasonably important as how speedy they will sprint, but, with an record worldwide audience of more than four billion viewers, that’s a massive amount of brand publicity. Today, fashion needs sport and sport needs fashion. In an increasingly casual world, how many people wear couture? But the sportswear giants now face the opposite challenge: over-distribution has threatened to make their outfits too ubiquitous – thus their need for introducing style savvy. When you’re working out, you don’t have to look like rubbish. Fashion keeps the true sports performance there and complements its needs.

Sportswear today emanates from such fashion sense. Women athletes and delegates at the Beijing Olympics generally showed national pride in the modern or unique print. American Olympic team looked sporty and sophisticated, the image that they would like to voice out. Canada flashed modern sensuality. It’s true that Summer Olympics are all about running harder, jumping higher and swimming faster, but looking better matters too. The business goal is making sportswear fashionable as well as performance-friendly. Athleticism is not the solo performer at the Olympics. Outstanding personal, national and international qualities were carried on display from the bleachers to TV screens and newsprints around the world. Fashion in Sports kicks off the intricacies in human achievements into a more real, expressive and gainful level.

While reading this article, you should either be head-to-toe in designer outfit and a pair of wingtips or certainly you're wearing some kind of sportswear, unless of course, you're reading this article in infant wardrobe. The slideshow below gives you a glimpse of the extent of sporty fashion displayed at the 2008 Olympics:

Fashion And The Olympics

View SlideShare presentation or Upload your own. (tags: olympics fashion)

Olympics Cheerleaders - Day 1 in Beijing

View SlideShare presentation or Upload your own. (tags: day1 sports)

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Unique Gifts for Women

That special lady in your life deserves special caring moments that heighten your distinctive passion for her being. The usual chocolates, perfumes and roses can be less exciting. When you give unique gifts, you show her your budding appreciation and love. Of course, sometimes the gifts can set you back by a couple of hundred dollars but if your lady likes them then they are worth the bucks. Here are some suggestions you might consider:
Crystal desk accessories set - Career women would definitely appreciate this gift. In fact, this sets her apart from her office colleagues. Every time she picks up the stapler, it reminds her of you. Now that is some way to shine into your woman’s heart, isn’t it?
New IPod cases and key chains - Let her IPod be encased in designer leather from high-end designer brands. Give her special leather and suede IPod cases that can keep her IPod free from scratches resistant and also make it stylish. This way you will always be music to her ears. Or how about a studded swarosvski studded IPod case. Let her bling and shine through her music. The IPod case come with clip attachment so that it can be fitted to your trousers easily. Along with the it you can also include a key chain to complete the set.

Potpourri and towel set - Women like to receive unique gifts. For this you can gift your special lady with potpourri and a towel set. With different fragrance, they sure can set the mood for something special. What’s more, you can also offer her the essential oils. These aromatic oils come in various perfumes such as jasmine and lavender and are also soothing on the nerves. They help to calm down the frayed nerves as well. Specially monogrammed towel and bathrobe set also are great unique gifts for women. Give her unique Egyptian cotton towel set that will make her to feel luxurious. Why not gift her a towel set and see her blush. It can sure turn your sex live into a heady one.
Wine holder plates - These wine holder plates are a clever idea for a small party where you can hold your plate and the wine glass in the same hand instead of holding them in two hands, leaving your other hand free for other naughty pursuits. Surely the hostess would greatly appreciate such unique gifts for women. Monogrammed and picture mugs aren’t extremely unique but they sure give a great message to the women that you love in your life.

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